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Stories, research and updates from Navis.

24 Sep 2026

The Future of Social Listening in Indonesia: Why Sentiment Analysis is Not Enough in 2026

Indonesia's digital landscape is increasingly complex. Brands need to go beyond sentiment numbers and understand context, local culture and consumer realities on the ground.

23 Sep 2026

Secondary Data is Not Enough: The Importance of Field Research for Understanding Regional Consumers

Secondary data does not always describe the diversity of the Indonesian market. Field research helps companies discover local facts, needs and context.

22 Sep 2026

Brand Crisis Detection: How to Detect “Red Flags” on Social Media Before They Become a Major Crisis

Reputation crises usually start from small signals. Real-time monitoring helps brands detect anomalies and respond before issues escalate.